DENVER — Denver-based Centrix Financial is expanding its commitment to auto racing for the 2004 season.
In addition to sponsoring the Grand Prix of Denver for the second year, the financial services firm is also sponsoring car number 17, a Honda G-Force driven by Victor Meira of the Rahal/Letterman team, in this May’s Indy 500 race. Then, on the last weekend in June, Centrix will make its debut as a competitor in NASCAR, fielding a team with MB2/MBV Motor sports at the Dodge Save Mart 350 in Sonoma, driven by Boris Said.
“I think it’s fairly rare to have the situation Centrix is now enjoying, said Robert Sutton, chairman and CEO at Centrix. “Motor sports is something that has long been close to my heart and to the hearts of many people at Centrix. So to some extent, this is a labor of love for all of us. But in addition to that you have the business case, and there is something very substantial there. We get to tell the story of our business through the speed, technology and teamwork involved in racing and are able to forge new partnerships from the community that surrounds it.”
Centrix began its involvement in motorsports initiatives in 2002 when the company entered its first cars in the Baja 1000.
Through it all, the Grand Prix still holds a special place for Sutton. “Of everything we are involved in, the Grand Prix is the only one that takes place in the community I live in and that Centrix grew from. That’s why it was so important to me that this event move forward, and why we are putting such a tremendous effort into taking it to the next level. It’s a way for us to say thank you to Denver while giving the city a platform to show off the best it has to offer.”
The Centrix Financial Grand Prix of Denver will take place from August 13th through August 15th.
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