The Pulse: Top 10 Reasons Shops are Loyal to a Parts Brand
In this installment of “The Pulse,” we take a closer look at data from IMR Inc. showing the top 10 reasons shops are loyal to a particular brand of parts.
The Pulse: How Technicians Source Wheel Bearings
Fast delivery and best sales reps both dropped in importance from 2008 to 2009, while availability jumped in importance from 23 percent in 2008 to 44 percent in 2009.
The Pulse: Diagnostic Tool Usage and Charges
In this installment of “The Pulse,” we take a closer look at data from IMR Inc. showing trends for diagnostic tool usage and charges during each month of 2009.
The Pulse: Quarter-to-Quarter Automotive Aftermarket Price Analysis from TLG Research
This week’s installment of The Pulse features data from TLG Research (TLGR), measuring price changes in the first quarter of 2010 compared to the third and fourth quarters of 2009.
The Pulse: What Percentage of DIFM Consumers Care about the Brand of Parts Used on their Cars?
In this installment of “The Pulse,” we take a closer look at data from IMR Inc. showing the percentage of consumers who state they care about the brand of parts installed on their vehicles. The data shows the trending from the first quarter of 2006 through the fourth quarter of 2009.
The Pulse: How Technicians Source Starters and Alternators
Fast delivery from the best sales reps is becoming more and more important for techs and shop owners sourcing starters and alternators.
The Pulse: Average Number of Years Consumers Plan to Hold On to Vehicles
In this installment of “The Pulse,” we take a closer look at data from IMR Inc. showing trends related to the length of time consumers said they would hang on to their vehicles, as reported in the years 2007, 2008 and 2009.
The Pulse: How Technicians Source Rotors
Availability is the leading reason shops rely on their “first call” for rotors, according to a recent Counterman survey.
The Pulse: Shop Equipment Purchase Intentions at Independent Repair Shops
In this installment of “The Pulse,” we take a closer look at data from IMR Inc. showing shop equipment purchase intentions at independent repair shops for the years 2008 and 2009.
The Pulse: How Technicians Source Oxygen Sensors
Brand is a top factor in the oxygen sensor category.
The Pulse: How Important is Using OEM Parts to Independent Repair Shops?
In this installment of “The Pulse,” we take a closer look at data from IMR Inc. showing how important using OEM parts is to independent repair shops.
The Pulse: How Technicians Source Oil Filters
Brand holds a commanding lead over other factors technicians use to determine which oil filter they install.