Baxter Perf. Offering Oil Filter Adapters to Dealers and Shops
Baxter produces exclusive oil filter adapters to fit a range of vehicles that traditionally require cartridge oil filters.
Busch Light Announces NASCAR ‘Accelerate Her’ Program
An Accelerate Her partnership with Busch Light includes direct sponsorship fees, brand social-media support, media value and awareness through owned assets and additional media training and earned public relations.
FRAM Partners with NASCAR Cup Series Driver Daniel Suárez
Suárez will represent FRAM starting with the Bluegreen Vacations Duel at DAYTONA on Feb. 17.
Boxing Legend Floyd Mayweather Forms NASCAR Team
Calling the shots from the pit box will be NASCAR Cup Series winning crew chief, Tony Eury Jr.
Bilstein Teams With Racer Brian Deegan
Deegan will assist in the development and promotion of the new Black Hawk Powersports brand.
Mickey Thompson Returns as NMRA, NMCA Major Sponsor
Mickey Thompson is also the X275 class sponsor in both series, as well as the Grudge Test & Tune Sponsor in the NMRA.
AZ NAPA Tools & Equipment Sponsors Radford Racing School
The agreement provides co-marketing opportunities and customized experiences and exclusive access to the school for NAPA store owners in the Southeastern U.S.
Lucas Oil Reinforces Commitment to NHRA Drag Racing Series
Lucas Oil is heading into its 21st year of support as a cornerstone sponsor and partner of the NHRA.
Ford Performance Announces Mustang GT3 Car
The all-new Mustang GT3 race car will compete in the International Motor Sports Association (IMSA) 2024 race season, including the 24 Hours of Daytona.
PPG Renews Sponsorship With Team Penske
PPG will once again sponsor Team Penske’s No. 2 Chevrolet.
Pep Boys to Sponsor All-Star Callout In Top Fuel, Funny Car
The company will also be the title sponsor for a number of electric car exhibitions.
IMSA Acquires Historic Sportscar Racing
Asset purchase adds Historic Racing into IMSA portfolio.
