Auto Aftermarket Marketing
Marx Group, Eisbrenner Public Relations Merge To Form Marx Buscemi Eisbrenner Group

The new, combined agency will provide integrated marketing services to automotive, mobility, tech, trucking and consumer goods industries.

NGK Spark Plugs Chosen As Official Spark Plug Of Summit Motorsports Park

“NGK Spark Plugs is a powerhouse when it comes to producing ignition products for cars, motorcycles and more,” said Bill Bader Jr., president of Summit Motorsports Park.

Falken Tyre Europe Named Official Sponsor Of 26th IHF Men’s Handball World Championship

During the tournament, which will take place Jan. 10-27, with 96 games at six locations, Falken Tyre Europe will receive a comprehensive rights package, consisting of the naming right as official sponsor, various logo presences in all media-relevant areas and on the handball field, the exclusive title as official tire manufacturer of the World Championship as well as further activation possibilities.

AAPEX 2018 Print Advertising Campaign Wins Prestigious Award

The AAPEX 2018 “It’s What’s Inside” print advertising campaign recently won a prestigious Art of the Show Competition award given by the International Association of Exhibitions and Events (IAEE).

AAPEX 2018 New Product, New Packaging Showcase Winners Announced

All entries are on display in the New Product and New Packaging Showcases, Level 2, The Venetian hallway. 

Hot Shot’s Secret Announces Winner Of 2018 NHRDA World Finals VIP Trip Giveaway

Steve and Faye Schwanger were recently the proud recipients of two VIP tickets to the NHRDA World Finals held on Oct. 12-13 in Ennis, Texas. The couple received as a grand prize a luxury box suite in the Texas Motorplex tower, two tickets for the year-end banquet, NHRDA and Hot Shot’s Secret swag, two round-trip flights, two night’s accommodations, a rental truck, two 2019 NHRDA memberships and much more.  

TFI Envision Wins 9 Awards In Graphic Branding Competition 

Among the winning entries TFI has designed for clients are logos for NAPA, Prestone and Blue Streak.

LIQUI MOLY Partners Up With The Chicago Bulls

The German oil manufacturer has signed a two-year advertising contract with the NBA team.

Aftermarket Companies: Get Recognized For Your Marketing Talent

The Automotive Communications Awards, spanning 39 unique categories of business-to-consumer and business-to-business communications, recognize the creative marketing efforts put forth by the automotive aftermarket’s most talented manufacturers, vehicle service centers and industry associations.

MotoRad Sponsors Technician.Academy’s ‘Respect Is Learned In The Pits’ Contest

“MotoRad is proud to partner with Technician.Academy and Randy Meyer Racing as well as be a part of the ‘Respect is Learned In The Pits’ initiative,” said Brandon Kight, vice president of marketing at MotoRad.

Four Seasons Unveils New Logo, Updated Packing For New Compressor Product Line

The company says the new compressor packaging was refreshed to deliver a clean, concise and contemporary look, reflecting the quality of the product category and easily standing apart from competitive product packaging.

Falken Extends Football Sponsorships Across Europe: 8 Countries, 21 Clubs

The Pan-European football communication strategy is seeing a focus on the English, Spanish and German markets.