Auto Aftermarket Marketing
LIQUI MOLY Announces Sponsorship With SV Offshore

LIQUI MOLY is expanding its new marine line of high-performance lubricants.

Hankook Tire’s MLB ‘Never Halfway’ Campaign Returns

Both commercials are centered on Los Angeles Dodgers All-Star pitcher Clayton Kershaw.

Chick Capoli Sales Company Launches New Website

The site utilizes a cutting-edge content management system that facilitates the effortless publishing of new information.

Longtime Industry Brand Specialist Launches Marketing Firm

Veteran aftermarket branding expert Brian Tarnacki has established Motor City Brandcraft, a strategic marketing firm.

FNHI Announces Official Corporate Name Change to Worksport

To enhance the new name consolidation, Worksport said it also has been revamping its brand identity.

Valvoline Tells World We Are ‘The Original’

Iconic brand launches worldwide campaign to celebrate its position in automotive culture.

Carter Enhances Brand With Multi-Faceted Marketing

The company said the new plan is part of an “aggressive and targeted approach to growing the brand.”

Martin & Co. Offers Free Stimulus Package For The Aftermarket

Businesses can receive a research-based, digital marketing analysis and direct sales consultation.

Yokohama Tire’s Summer Rebate Rolls Through July 5

From now through July 5, consumers can earn up to $70 in the form of a Yokohama Visa Prepaid card or a Visa Virtual Account after purchasing a set of four select Yokohama tires.

LIQUI MOLY Extends Partnership With Stevens-Miller Racing

The familiar LIQUI MOLY red, white and blue is on the SMR No. 77 Chevrolet Camaro with driver Mike Skeen.

Hot Shot’s Secret Sponsors Firepunk Diesel’s S-10

The Hot Shot’s Secret-wrapped Pro Mod S-10 is poised to break even more records in 2020.

CarParts.com Unveils New Brand Identity

The rebrand is the culmination of detailed user testing and research as well as an extensive review of customer feedback.