Auto Aftermarket Marketing
CRC, Pocono Raceway Announce Partnership

CRC Industries will host the NASCAR Camping World Truck Series for the CRC Brakleen 150.

Sound Press, PhaseZero Announce B2C Automotive Strategic Partnership

Sound Press serves as e-commerce strategy and execution experts for companies such as GM, ACDelco, Canadian Tire, PepBoys, AutoPlus, distributors, and other non-automotive manufacturers.

EXTEND GROUP Grants One-Time Access To Domain Portfolio

Hundreds of domain names are being released at auction to help aftermarket companies promote industry training.

Armor All Partners With Red Bull Racing Honda

Deal designed to expand brand awareness and grow consumer engagement internationally.

TrakMotive Announces Sponsorship With Brenton Productions

TrakMotive will be featured in select episodes of the Truck U, Two Guys Garage and Car Fix cable TV shows.

Armor All Names Jenson Button 1st Global Brand Ambassador

This partnership with the Formula 1 racing legend is part of a broader international marketing effort.

Marketing Survey Deadline Is Monday, March 29

Please take just a few minutes to complete this important survey about your marketing outlook for 2021.

So You Wanna Win A Tesla?

The automotive aftermarket excels at creating promotions that drive sales and build customer engagement.

General Tire Launches Spring Passenger Tire Promotion

From March 1 – April 30, purchase four qualifying passenger General Tires and get up to a $70 Visa Prepaid card.

Champion Oil Seeking Diesel Vehicle Builds for SEMA 2021

Each year, the SEMA Show features more than 1,000 project vehicles.

Nexen Tire Provides Online Social Media Support To Dealers

New platform allows Nexen dealers to connect with consumers through social media, using company-supplied content.

Painless Performance Partners With Goodguys Rod & Custom

Painless has enhanced its longtime alliance with Goodguys and will be the preferred wiring partner for the event series.