Auto Aftermarket Marketing
Craftsman Returns as NASCAR Truck Series Title Sponsor in 2023

Company also is entering into a multi-year partnership as the “Official Tools Partner of NASCAR.”

Mobil 1 Hits Open Road to Support Small Businesses

The Mobil 1 Muffler Man will help Keep Route 66 Kickin’ through a series of world-record attempts and memorable stops starting August 25.

Bridgestone Launches ‘What Really Matters’ Platform

Bridgestone says the platform showcases the company’s focus on creating a more sustainable world for future generations. 

Worldwide Express Named Official NASCAR Logistics Partner

Worldwide Express and its sister brands, GlobalTranz and Unishippers, began partnerships earlier this year with NASCAR teams Trackhouse Racing and Niece Motorsports, with the company serving as a primary sponsor for both teams.

Mitchell 1 Adds Google ReScore Feature to SocialCRM Program

ReScore empowers shop owners to transform those not-so-great reviews into positive customer experiences, the company says.

VP Racing Announces a New Entitlement Sponsorship

VP Racing will support the inaugural IMSA VP Racing Sportscar Challenge.

FRAM Signs on as a Sponsor of New PBR Challenger Series

The brand enters PBR as the growing sport continues its charge into the mainstream.

Autolite Finalizes Partnership with Professional Bull Riders to Sponsor New PBR Challenger Series

The PBR Challenger Series launches its inaugural season on June 3 and will run through Nov. 3, 2022.

KYB Named Marketing Excellence Vendor of the Year

The company was awarded at The Group’s National Conference and Expo.

KYB Launches ‘Strut-Plus Rewards’ Program for Parts Pros

From May 1 through June 30, parts professionals can earn extra cash by recommending and selling various KYB products.

Why Your Marketing Isn’t Working As You Think [Webinar]

Are ALL customers GOOD customers?

Valvoline Renews Multi-Year Partnership with Toronto Blue Jays

Marketing alignment continues brand’s ongoing commitment to expanding its Canadian footprint.