Auto Aftermarket Marketing
WIX Filters Awards More Than $50,000 To National FFA Chapters 

WIX is in its 32nd year of supporting FFA.

New Sweepstakes From Beck/Arnley Encourages Consumers To ‘Check With Beck’

Now through Sept. 23, consumers are encouraged to take a photo of their foreign nameplate vehicle and then share it at BeckPromo.com.

RNR Tire Express Named One of America’s Fastest-Growing Companies by Inc. Magazine

RNR Tire Express has made the Inc. 5000 list for the fourth consecutive year and holds a 107 percent growth rate over the past three years.

TFI Envision Tapped For PEAK NHRA Track Activation Program

Utilizing the campaign slogan, “You’re just 18 degrees from a Mechanical Emergency,” TFI has developed a life-size “Operation”-style game concept to engage with consumers for the chance to win prizes and learn firsthand about the importance of prevention when it comes to coolant.

GlobalAutoIndustry.com Partners With PatentBooks To Bring New Patent Licensing Platform To Auto Industry Worldwide

The Autonomous Vehicle PatentBook allows patent owners to profitably license their patents to the entire autonomous and connected vehicle industry while simultaneously offering innovators the opportunity to license all the industry’s patents for easy monthly subscription payments.

GMB Offers Free Page-A-Day Workbook To Help Auto Shop Owners Improve Their Marketing

The new ebook from GMB gives businesses a month to tackle 30 online marketing tasks.

Inc. Magazine Names Kahn Media One Of America’s Fastest-Growing Private Companies

The list represents a unique look at the most successful companies within the American economy’s most dynamic segment – its independent small businesses.

Cooper Tire And DoSomething.org Launch National Tire Safety Campaign

The “Pump It Up” campaign, which will be active through Sept. 30, encourages teens and young adults to learn how to check tire pressure, tread depth and overall tire condition to stay safer on the road.

Power Tool Institute Launches Campaign To Promote Safe Lithium-Ion Battery Usage, Reduce Risks

The Power Tool Institute’s “Take Charge of Your Battery” campaign describes ways to reduce risks by choosing batteries from the original power tool manufacturer, as well as how to properly store and transport the batteries to limit risks.

BBB Industries Wins Platinum Hermes Creative Award And Silver Telly Award

The Hermes Creative Awards is an international competition that honors the excellence of creative professionals involved in the concept, writing and design of marketing and communications through various channels.

BASF To Update Brand Images

Glasurit’s newly designed labels are accompanying its 130th birthday in 2018 and R-M’s newly designed labels are arriving in time for its 100th birthday in 2019.

CTA Manufacturing Launches Facebook Page

“In 2018, CTA turned 40 years old. And while we may be getting old, we are never too young to join the kids on Facebook,” the company said in a release.