Auto Aftermarket Marketing
Bridgestone Retail Operations Launches Annual Cause Marketing Campaign For Boys & Girls Clubs Of America

With the funds raised during the campaign, Bridgestone Retail Operations will provide grants that will help Clubs to either purchase a new van or to improve and maintain their existing vehicles.

TFI Envision Develops Ad Campaign For NAPA Echlin

The ads feature a series of shapes based on the NAPA Echlin logo in NAPA gold and blue, allowing the products to be prominently showcased, says the company.

Forbes Honors Continental As One Of ‘America’s Best Employers’

The annual survey is a national benchmark that rates employers who continuously raise the bar on employee initiatives. Flexibility initiatives at Continental help support employees’ growing work-life balance needs.

TFI Envision Develops Promo Spot For PEAK Coolant

PEAK wants consumers to know how important it is to check their coolant on a regular basis. To deliver this message, PEAK Coolant has enlisted the support of NHRA legend John Force.

Epicor Announces March Winners Of Monthly Sweepstakes For Automotive Service Professionals

The sweepstakes, which continues through May 31, rewards automotive service providers using Epicor ISE with one free entry for each order generated and completed through the solution.

WWE Superstar John Cena Energizes Armor All Brand With ‘Fear Nothing’ Ad Campaign From Merkley+Partners

This new campaign reflects the brand’s focus on innovation by disrupting the car care appearance category status quo, using humor and a global celebrity in John Cena to target a younger demographic.

TFI Envision Receives Platinum AVA Digital Award

TFI Envision announced it has won a Platinum award for BBB Industries’ “OE Overhaul” :30 second TV Spot Series. BBB Industries selected TFI Envision to develop a unique campaign to address misconceptions within the industry regarding remanufactured parts.

Advance Auto Parts Launches New Rewards Program With Uber

The new loyalty program enables Uber driver partners who use their Uber Visa Debit Card to earn certain cashback offers from participating merchants, including Advance.

Hankook Tire Announces New MLB Partnership

The new partnership aims to showcase Hankook Tire across baseball’s media assets, including MLB Network, digital platforms such as and social media.

TFI Envision Wins American Package Design Awards

This annual competition celebrates well-designed graphics, but, more importantly, the power of design to advance the brand promise and to forge a connection with the buyer.

Clearview Capital Acquires Majority Stake In Mudlick Mail

Mudlick President and co-founder Tim Ross will assume the role of Mudlick’s CEO and will retain a minority stake in the company, along with select members of the management team.

Champion Oil Adds Airheart Sales Rep Agency

“Airheart Sales is a premier manufacturers’ rep agency specializing in outside sales of performance auto parts and aftermarket truck, jeep, race and SUV accessories through traditional distribution and e-commerce,” said Karl Dedolph, Champion director of national sales.