WAYNE, N.J. — Castrol has announced a multi-year sponsorship agreement with the National Football League (NFL). The lead brand to be positioned in the sponsorship will be Castrol EDGE, a high-performance synthetic motor oil.
"Castrol is all about delivering engine performance,” said Shyam Balasubramanian, VP marketing (Americas) for Castrol. “We see strong synergies with the NFL, which brings exciting on-field performance to millions of fans every week. We look forward to working with the NFL and connecting to its massive fan base."
As a sponsor of the NFL, Castrol will be present across a number of NFL platforms, including NFL game broadcasts, NFL Network and NFL.com.
"We are pleased to welcome Castrol to the NFL family," said Keith Turner, NFL senior vice president of Media Sales and Sponsorship. "Both the NFL and Castrol strive to deliver the best to their fans. We look forward to developing innovative ways to connect with our fans."
During the multi-year sponsorship, the brand will maintain category exclusivity in the motor oil and related lubricants field.