“Tilden always looks to add more franchisees each year and continue to grow,” said Ed Novetti, Tilden operations manager. “Partnering with a strong brand like Castrol further enhances the attractiveness of our offer, to franchisees and to consumers.”
In line with their agreement, Castrol and Tilden will work to identify and deliver joint campaigns, offers and promotions to create value for both parties.
Gerald Abrams, Castrol key account manager, said “Tilden’s proven track record of success and their strong focus on growth makes them an ideal partner for Castrol. Our premium range of high performance lubricants compliments Tilden’s existing focus on excellence in customer service.”