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Castrol Canada Hands All Marketing, Distribution Controls to Independent Partner

On June 29, BP/Castrol and Wakefield Canada officially launched a strategic partnership through which Wakefield Canada will assume the marketing and distribution of all Castrol products in Canada.

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TORONTO — On June 29, BP/Castrol and Wakefield Canada officially launched a strategic partnership through which Wakefield Canada will assume the marketing and distribution of all Castrol products in Canada.

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All of the principals of Canadian-led Wakefield previously worked for Castrol and say they share the company’s objectives. The handover will be official on Canada Day, July 1.

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