Castrol Unveils New Branding, Product Claims

Castrol Unveils New Branding, Product Claims

The company is relaunching its three flagship synthetic “stronger for longer” motor oil brands, while making new claims of performance and protection.

Castrol announced new branding for its line of synthetic oils, as well as new claims of performance and protection. The news comes during Castrol’s 125-year anniversary.

The company is relaunching its three flagship synthetic “stronger for longer” motor oil brands. They include Castrol GTX Full Synthetic (with a 10,000-mile oil drainage interval), Castrol EDGE (with a 20,000-mile oil drainage interval), and Castrol EDGE Extended Performance (with a 25,000-mile oil drainage interval).

Castrol said EDGE Extended Performance, “its most advanced synthetic motor oil,” is the only engine oil to meet all 3 key industry specifications: API, GM dexos Gen3 and ACEA C2/C5. It has superior performance and protection capabilities – including a new oil change interval of up to 25,000 miles, according to Castrol.

“For 125 years, Castrol has been pushing the boundaries of innovation to deliver superior performance and protection, and we are thrilled to add these industry-leading claims to that extensive list,” says Andreas Osbar, president & CEO, Castrol Americas. “Our goal is always to exceed our customers’ expectations, and with our synthetic motor oils we are doing exactly that.”

According to Castrol, research showed that extended oil change intervals are viewed as indications of quality and durability by consumers, rather than a reason to change their typical oil change behavior.

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