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Marketing Named 2020’s Fastest-Growing Auto Parts Site

Website traffic to grew 194% percent YOY, according to SimilarWeb.



Website analytics firm SimilarWeb has named, the Fastest-Growing Auto Parts Site of 2020.

Website traffic to grew 194% percent YOY, according to SimilarWeb. This growth rate was substantially higher than key competitors in the automotive aftermarket, including both pure play e-commerce companies and brick-and-mortar retailers with online shopping platforms.

The company said this distinction is the result of the company’s aggressive turnaround journey that started two years ago. The strategy was driven by a customer-first approach, significant investments in technology, and marketing and supply chain improvements that created exceptional growth across the business and transformed the way consumers shop for auto parts.


“It’s exciting to see the hard work of the entire organization pay off. From day one we have been laser-focused on modernizing the auto parts shopping experience, making it simple and affordable for drivers to keep their vehicles running. This is just one of the reasons we are experiencing website traffic growth that far surpasses the competition,” said Houman Akhavan, chief marketing officer of “Our efforts are resonating with drivers. We are optimistic our growth will continue, as our business initiatives align with shifts in consumer behavior. They are moving from Do It for Me to DIY, shifting from offline to online commerce, and America now has the oldest car fleet the nation has ever seen. Our journey is ongoing, and we look forward to head into 2021 with a growing community of drivers.”


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