Car Care Council's Women’s Board Expands Sponsorship Opportunities - aftermarketNews

Car Care Council’s Women’s Board Expands Sponsorship Opportunities

The Car Care Council Women’s Board is expanding its sponsorship program to allow for support of all of the Women’s Board activities for the year, which include industry outreach, consumer education and recruiting women to the industry, as well as serving as an advisory board to the “Be Car Care Aware” campaign.

BETHESDA, MD — The Car Care Council Women’s Board is expanding its sponsorship program to allow for support of all of the Women’s Board activities for the year, which include industry outreach, consumer education and recruiting women to the industry, as well as serving as an advisory board to the “Be Car Care Aware” campaign.

“Up until this year, our sponsorship opportunities only supported the Women’s Automotive Communication Awards (WACA) and the Women’s Board reception during the AAPEX show in Las Vegas,” said Jennifer Tio, president of the Car Care Council Women’s Board. “Because we’ve received such a positive response to our sponsorship drives and due to an increasing interest in our mission, we felt it was necessary to change our sponsorship program. While the annual reception is an important part of our yearly initiatives, the Women’s Board is extremely active throughout the year.”

The Women’s Board has recently initiated a number of intiatives, including:

* Created the Web site — http://women.carcare.org
* Created Women on Board, a bimonthly newsletter
* Conducted a research study
* Developed the Women’s Car Care Seminar Guide, the Car Care Chronicles and Marketing Tips
* Developed the Women’s Board scholarship program, awarding the inaugural scholarship during AAPEX 2003
*Provided member companies with a list of scholarship applicants for recruiting and added an Industry Jobs link

There are three tax-deductible sponsorship levels are available:

Platinum – $5,000
* A company profile in Women’s Board newsletter about the sponsoring company and their support of the Women’s Board
* Web link from sponsor page
* Company logos added to all WACA materials and signage
* One advisory board membership to the Women’s Board
* Two free WACA entries
* Access to and use of all Women’s Board materials
* Sponsorship plaque

Gold – $2,500

* Web link from sponsor page
* One sponsor membership to the Women’s Board
* One free WACA entry
* Access to and use of all Women’s Board materials
* Sponsorship certificate

Silver – $1,250
* Web link from sponsor page
* Access to and use of all Women’s Board materials
* Sponsorship certificate

“Targeting the female consumer is important to all members of our industry, since over two-thirds of repair decisions are made by women,” said Katie Noga, chair of the Women’s Board membership committee. “With the support of industry companies, the Women’s Board will have a very productive year in 2004. We have so many wonderful ideas to help the industry tap into the female market and we need sponsors to turn those goals into reality.”

For more information about the Care Council Women’s Board, contact Jennifer Tio at 312-226-4111 or e-mail [email protected]

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