Bridgestone Invests in Nashville-Based Company, Yoshi

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Bridgestone Invests in Nashville-Based Company, Yoshi

Yoshi currently offers on-site refueling, car wash and detailing, oil changes, vehicle inspection and more.

aftermarketNews Staff
By aftermarketNews Staff

From Tire Review

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Bridgestone has announced a minority investment in Yoshi. Yoshi is a last-mile delivery platform focused on car care services for consumer, fleet and corporate customers.

Bridgestone says the partnership paves the way for it and Nashville-based Yoshi to explore joint service offerings, including pairing their company-owned retail service network and Firestone Direct mobile tire and services solution with Yoshi’s fleet of mobile service vehicles. Offerings currently available through Yoshi include on-site automotive refueling, car wash and detailing, oil changes, vehicle inspection and more.

Bridgestone says it will launch its integration plans later this year with Yoshi, allowing its retail stores and Firestone Direct to refer business between Bridgestone and Yoshi customers.

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Mitchell 1 Adds Google Campaigns to its SocialCRM

Shops can share positive reviews and testimonials directly to a Google business profile or Facebook page.

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Mitchell 1 is making it easier than ever for auto repair shops to effectively manage and promote their businesses on Google and other social media platforms with the launch of the Google Campaigns from SureCritic, a new and exclusive feature within SocialCRM’s premium LocalSearch services.

 “The service is designed to give independent shops more control of their online presence and overall brand visibility on Google so they can cost effectively compete with the major corporate chains and attract new customers,” said Marcus Mackell, director of SocialCRM services for Mitchell 1. “A key benefit is that it simplifies the process of creating, sharing and promoting online content. With Google Campaigns, shops can do so with a click of a button through a single source rather than having to log into multiple sites, manage multiple profiles and rely on creative folks to develop content.”

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