NASHVILLE – Bridgestone Americas announced it has launched a new ad campaign that aims to illustrate the brand’s limitless passion for performance.
 
The brand’s new campaign, titled “Time to Perform,” imagines an environment in which Bridgestone’s proprietary technologies transcend the traditional bounds of tires. The company investigates the impact Bridgestone performance attributes could have on professional sports, with the help of some well-known professional athletes and sports celebrities along the way.
 
From the grip provided by the ultra high-performance Potenza line, to the smooth, quiet traits of Turanza with Serenity, to the increased fuel efficiency and improved rolling resistance offered by Ecopia, and the performance on snow and ice for which the Blizzak name is renowned, the commercials dramatize how the attributes from each product could translate to the football field, basketball court, bowling lane and ice hockey rink, Bridgestone says. In these commercials, the company attempts to demonstrate the Bridgestone technologies that drivers can rely on when they need it most.
 
Two of Bridgestone’s five new sports-themed advertisements will debut during Super Bowl XLVI, which will air live on NBC on Sunday, Feb. 5.