Brian Tarnacki, Industry Brand Specialist, Joins Pinnacle Media

Brian Tarnacki Joins Pinnacle Media

Tarnacki has more than 30 years of experience as a brand strategist with parts suppliers and leading ad agencies.

Brian Tarnacki, AAP, a widely respected expert in building strong brands at every level of the auto care and commercial vehicle industries, has joined Pinnacle Media, a full-service marketing communications agency with clients in the global transportation, manufacturing, software and professional services markets.

Tarnacki, vice president of brand development for Pinnacle, has more than 30 years of experience as a brand strategist with vehicle parts suppliers and leading advertising agencies. He assists the firm’s clients in optimizing their brands through strategic initiatives such as market research, competitive analysis, customer analysis, brand positioning, and developing and implementing impactful marketing programs.

Tarnacki was founder and chief strategist of Motor City Brand, a marketing consulting firm. Prior to launching his company, he managed brands for nearly 20 years with Federal-Mogul Motorparts (DRiV). Tarnacki also managed brands with Tenneco and was a partner with J. Walter Thompson Advertising Worldwide. He worked at other leading advertising agencies, including BBDO and Doner, earlier in his career.

“Our team has worked closely with Brian for more than 20 years, both through our agency relationships with Federal-Mogul and Tenneco and, later, as he built Motor City Brand,” said Pinnacle Founder and President Drew Shippy. “He brings us a wealth of relevant experience, having been a driving force behind some of the industry’s iconic brands, including ANCO, Fel-Pro, MOOG, Champion, Wagner, Monroe, Walker, Rancho and Bosch.”

Pinnacle Media is marketing and public relations agency of record for more than a dozen leading global businesses. The company is based in Stow, Ohio. Learn more by visiting

You May Also Like

Lear Announces Two Key Leadership Changes

Carl Esposito was named senior vice president, IDEA by Lear, and Nick Roelli was named vice president of seating, North America.


Lear Corporation announced two key changes to its leadership team as it drives toward an Innovative, Digital, Engineered and Automated (IDEA) future. The appointments were effective May 16, 2024.

IDEA by Lear represents the next phase of the company's strategy to drive growth and improve profitability by utilizing technology and automation to develop innovative products and extend its leadership in operational excellence, according to the latest press information.

DMA Names Marketing & Digital Content Manager

Denise Rawls brings a wealth of experience in marketing strategy, customer research and program development to her new role, DMA said.

DMA Welcomes Denise Rawls as Marketing & Digital Content Manager
MAHLE Appoints Head of NA Aftermarket Regional Sales

Brent Fletcher will oversee the sales and strategic growth of the MAHLE Aftermarket solutions portfolio, which includes the CLEVITE and BEHR brands.

Brent Fletcher MAHLE Head of North America Aftermarket Regional Sales
Crow-Burlingame Names Richard Webster VP of Company Stores

Webster’s advancement is a testament to Crow-Burlingame’s commitment to fostering internal talent and promoting professional growth, the company said.

Richard Webster
GRI Names Ydo Doornbos Director of North America

Doornbos will lead GRI’s efforts to deliver sustainable agriculture, material handling and construction tires to the North American market.


Other Posts

Hyundai’s Sung Woo Shin Joins Stradvision Board of Directors

Sung Woo Shin brings more than 20 years of automotive industry expertise to advance autonomous driving tech.

SRNA Promotes Horne to Strategic Account Manager

Wayne Horne has been a part of SRNA for nearly eight years and held various roles throughout his tenure, starting in customer service.

SRNA Wayne Horne
FullSpeed Automotive Appoints New Chief Marketing Officer

Stacey Pool brings more than two decades of marketing and e-commerce experience to FullSpeed.

Stacey Pool Full Speed Automotive
PACCAR Elects New Board Directors

Pierre Breber and Brice Hill have been elected to serve on the PACCAR Board, effective July 1.

PACCAR Elects New Board Directors