Driven Lighting Group (DLG), one of the largest suppliers of aftermarket automotive lighting products, has announced that Brett E. Lauter has been named the new president of the company. Serving on the executive team with Matt Kossoff, Chris Nelson, Jeremie Baker and Jiten Patel, Lauter adds impressive experience to the executive team, following the company’s acquisition in September 2021.
Lauter last served as the CEO of Bestop Morris, LLC., (dba Morris 4×4 Center) where he remained in that position for more than two years. He oversaw company operations and led Morris 4×4 Center to improved top and bottom-line results and the eventual sale of the company. Lauter has been in the e-commerce industry for 23 years, beginning with his position as the director of marketing for Outpost.com; the second e-commerce site launched in the United States.
“Having Brett join our team in this position of leadership is exciting because we get to leverage his years of experience with other large and respected companies,” said Chris Nelson, CMO of Driven Lighting Group. “His areas of expertise directly correlate to our existing business model and what we’re trying to build tomorrow. As a leading e-commerce company in the automotive lighting space, it’s important to us to build the best online programs and platform possible.”
“I am thrilled to be a part of a smart, successful and energetic team and excited to be part of the continued growth of a great company,” Lauter said. “The automotive market has lagged a lot of the disruption and change other markets, such as retail, have undergone over the last few decades due to digital transformations and consolidations. DLG is already a trailblazer in the market and is primed to continue being the leader in the market for the foreseeable future.”
Lauter has worked for several recognizable companies like The Home Depot, Carhartt, and Wine.com. At The Home Depot, he launched a premium lighting company, Paces Trading Company, and led all the marketing for homedepot.com and at Wine.com he served as the CMO.
“I’ve learned that no matter the business sector, you’ll be successful if you focus on treating your customers and your employees with kindness and respect,” Lauter said.
Lauter has a Bachelor of Business Administration in Marketing degree from the University of Georgia.