Brett E. Lauter Named President of Driven Lighting Group

Brett E. Lauter Named President of Driven Lighting Group

Lauter is the former CEO of Morris 4x4 Center.

Driven Lighting Group (DLG), one of the largest suppliers of aftermarket automotive lighting products, has announced that Brett E. Lauter has been named the new president of the company. Serving on the executive team with Matt Kossoff, Chris Nelson, Jeremie Baker and Jiten Patel, Lauter adds impressive experience to the executive team, following the company’s acquisition in September 2021.

Lauter last served as the CEO of Bestop Morris, LLC., (dba Morris 4×4 Center) where he remained in that position for more than two years. He oversaw company operations and led Morris 4×4 Center to improved top and bottom-line results and the eventual sale of the company. Lauter has been in the e-commerce industry for 23 years, beginning with his position as the director of marketing for Outpost.com; the second e-commerce site launched in the United States.

“Having Brett join our team in this position of leadership is exciting because we get to leverage his years of experience with other large and respected companies,” said Chris Nelson, CMO of Driven Lighting Group. “His areas of expertise directly correlate to our existing business model and what we’re trying to build tomorrow. As a leading e-commerce company in the automotive lighting space, it’s important to us to build the best online programs and platform possible.”

“I am thrilled to be a part of a smart, successful and energetic team and excited to be part of the continued growth of a great company,” Lauter said. “The automotive market has lagged a lot of the disruption and change other markets, such as retail, have undergone over the last few decades due to digital transformations and consolidations. DLG is already a trailblazer in the market and is primed to continue being the leader in the market for the foreseeable future.”

Lauter has worked for several recognizable companies like The Home DepotCarhartt, and Wine.com. At The Home Depot, he launched a premium lighting company, Paces Trading Company, and led all the marketing for homedepot.com and at Wine.com he served as the CMO.

“I’ve learned that no matter the business sector, you’ll be successful if you focus on treating your customers and your employees with kindness and respect,” Lauter said.

Lauter has a Bachelor of Business Administration in Marketing degree from the University of Georgia. 

You May Also Like

Tint World Strengthens Executive Team

Experienced industry executives J.R. Stocks and Kurt Hurley have joined the company.

Tint-World-Executives

Tint World Automotive Styling Centers announces that experienced industry executives J.R. Stocks and Kurt Hurley have joined the company.

Stocks has been named Tint World's chief growth officer and Hurley has been named vice president of marketing.

"J.R. and Kurt know what it takes to thrive and excel in high-growth industries," said Charles J. Bonfiglio, president and CEO of Tint World. "They've demonstrated they share our vision to empower franchisees with the proven tools and systems that help them succeed, and we're proud to have them in the Tint World family. Their leadership skills and experience will be critical as Tint World continues building the number-one franchise brand for automotive aftermarket solutions."

Robert Roos Joins NEXUS International Executive Committee

Roos is the president & CEO of The Pronto Network – APSG and president of NEXUS North America.

Robert-Roos-Pronto-joins-NEXUS-Exec-Committee
Akebono Names New Regional Sales Manager

Erick Kinnunen joins Akebono with more than 40 years of experience in aftermarket sales, training and management.

ERICK-KINNUNEN-Akebono
Niterra North America Appoints VP of Manufacturing Operations

Todd Cullums has been a Niterra associate for over 20 years and held the previous position of director of manufacturing.

Todd-Cullums_Niterra
WAI Names New VP of Sales for U.S. & Canada

Sam Rusenovich has more than 20 years of leadership in the traditional automotive and commercial vehicle aftermarket industry, the company said.

WAI Names New VP of Sales for U.S. & Canada
Other Posts
AESC Appoints CEO for US and Europe

Knudt Flor will also serve as global head of quality, reporting to CEO Shoichi Matsumoto.

Knudt-Flor_AESC
Auto Care Association Announces New Board of Directors 

The new board of directors for the 2024-2025 term became effective July 1.

ACC-Board-Now-Accepting-Nominations
PHINIA Names General Manager of Aftermarket Business Unit

Russell Stebbins to bring a wealth of OES and independent aftermarket experience to the North America team, PHINIA said.

Russell-Stebbins-GM-PHINIA-Aftermarket-Unit
LSI Chemical Announces New Business Development Manager

Lorenda Stalnaker was named to the role, following the retirement of Julie Blankenship.

LSI-Chemical-Announces-New-Business-Development-Manager