STEZZANO, Italy — Brembo has unveiled new packaging for its aftermarket products, featuring the faces of its employees.

According to Brembo, the redesign is a significant departure from the classic all-red box, which for more than 10 years has been the "face" of Brembo in the aftermarket. Brembo said the new packaging was designed to convey "a clear message of partnership through this medium, to underscore the notion of belonging to the Brembo family, as well reminding as everyone of the superlative performance, and the attention to quality and innovation, that have always been the hallmarks of the company."

New packaging materials are being used as well. The new boxes have been strengthened to support the increased average weight of the products they contain, and carry items of information indicated for the
benefit of replacement parts professionals. These include the address of the company website and the QR code giving access to the installation instructions on video — these same instructions will also be found in the box, on paper — so as to ensure that assembly or installation procedures are illustrated as clearly and effectively as possible. In addition, the box carries international symbols relating to European certifications and social network icons.