Brembo Introduces New Website - aftermarketNews

Brembo Introduces New Website

Company rings in 50th anniversary with new site structure, content and eye-catching graphics.

STEZZANO, Italy — Coinciding with celebrations to mark 50 years of business, Brembo has just introduced its new website www.brembo.com, completely revamped with enhanced content and new graphics.

Brembo.com is a website dedicated entirely to the world of brakes, catering primarily for the institutional stakeholders of the group, but now also features improved and enhanced content aimed at end-users. The content has been organized in four areas dedicated to the auto, moto, commercial vehicles and racing sectors. Each one of these sections has more space for images, videos and animations illustrating original equipment products, giving more information on the aftermarket range — provided with mechanics in mind — and a greater focus on brake upgrades, dedicated predominantly to die-hard enthusiasts and racers. There is also plenty of space given to the world of racing, with statistics, technical data, news and background on Formula 1, MotoGP, Superbike, NASCAR and sports car events.

With more than 1 million visits to the site recorded during the course of 2010, Brembo is looking to increase its number of contacts significantly, including through the use of social media. As part of the site redesign, the Brembo.com home page has prominently placed links to the main social networks: Facebook, Twitter, YouTube.

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