Brembo, Gold Phoenix Create Brake Friction JV

Brembo, Gold Phoenix Create Brake Friction JV

The JV will create the first large-scale Brembo manufacturing facility fully dedicated to producing aftermarket pads.

Brembo and Gold Phoenix signed a 50/50 Joint Venture agreement (subject to the local and antitrust usual fulfilments) establishing a new company, Shandong BRGP Friction Technology Co., Ltd., to create the first large-scale Brembo manufacturing facility fully dedicated to produce innovative aftermarket pads, the companies say.

The newly formed company will focus on superior product quality and innovation, especially in terms of performance, comfort, durability and sustainability, with the aim of anticipating the challenges of electrification and autonomous driving, the companies add.

The Joint Venture will serve the segments of passenger cars, light commercial vehicles and heavy-duty trucks, leveraging on new opportunities arising from a growing market.

“We have entered into a strategic and long-term partnership with a leader in high-tech braking friction products to further improve the vertical integration of our solutions,” said Roberto Caravati, Brembo Aftermarket COO. “With this Joint Venture, Brembo will enjoy an even stronger positioning in the aftermarket segment, seizing new opportunities thanks to a more effective development of pads, in line with our mission of being a solution provider. All this to the benefit of our partners across the value chain and all car enthusiasts who choose to rely on our brand for top quality and performance.”

You May Also Like

VIPAR Hires Dir. of Business Development for Latin America

The VIPAR Heavy Duty Family of Companies announced Cinthya Rivera has joined its team.

The VIPAR Heavy Duty Family of Companies announced Cinthya Rivera has joined its team as director of business development for Latin America.

Rivera has more than seven years of experience in sales and market development, primarily in the commercial vehicle industry, according to VIPAR. Her most recent position was sales manager for North America with TMD Friction. She is based in Puebla de Zaragoza in the state of Puebla in south-central Mexico. 

Mexico Auto Sales & Production: Winners and Losers

Karig discusses the overall sales and production climate for the automotive industry in Mexico.

Marelli to Launch ProConnect at Beijing Intl. Auto Exhibition

ProConnect is a fully integrated cluster with infotainment and 5G telematics, targeted for the Chinese market.

Marelli Cockpit
Delphi Tapped for Global Hybrid Debut

Delphi will provide its high-performance 500bar GDI fuel system for Changan’s hybrid launch in Q2 2024.

XPENG Expands Into Hong Kong and Macau

A partnership with Sime Darby Motors will enable XPENG to bring its latest smart EVs to local consumers in the Hong Kong market.

Other Posts

Wallbox Appoints Luis Boada as Chief Financial Officer

Boada’s appointment is effective May 15.

Marelli Exhibiting at Beijing International Automotive Show

Visitors can interact with Marelli’s software-defined interior with features that can be personalized by the vehicle owner.

Future of Automotive Innovation Showcased at TAIPEI AMPA Show

The event returns to the Taipei Nangang Exhibition Center Hall 1, April 17-20, 2024.

Mexico Site Selection for Automotive OEMs & Suppliers

Swedback discusses why foreign automotive companies are locating operations in Mexico, and the most important issues they need to know about, among other topics.