BROADVIEW, I L — Robert Bosch Corp. has been named the exclusive Preferred Spark Plug Supplier by Justin, Texas-based National Pronto Association.
“Bosch is extremely pleased to receive this prestigious appointment from Pronto,” noted David Coolidge, Bosch vice president, Aftermarket Sales and Supply Chain Management. “Pronto is a key player in the growing programmed distribution group channel, and Bosch is eager to provide the highest level of sales and marketing support to ensure a successful partnership.”
National Pronto Association members include 90 independent aftermarket WD locations and distribution centers nationwide, servicing a network of Pronto Auto Parts Stores and Pronto Auto Service Centers. Along with its full line of aftermarket products, Bosch supplies Pronto distributors with a complete selection of spark plugs, including Bosch Super copper-core spark plugs, and the Bosch Platinum Series comprised of Bosch Platinum, Platinum2 and Platinum+4 Spark Plugs.
National Pronto Association President, Bill Maggs, commented, “The Bosch brand and quality reputation are strong in the spark plug market, particularly the Platinum brands. Naming Bosch as Pronto’s Preferred Spark Plug Supplier is a significant step in our mission to provide our members with quality name brand products and marketing services that improve their ability to compete for market share and profitability.”
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