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Bosch Launches Enhanced Website For Greater User Experience

Users can now seamlessly compare a wide range of products while also learning which products can fit in their vehicle.


Bosch announced the launch of its new website to customers, shops and technicians. With the user experience in mind, Bosch designed the new website to deliver easier access to product information. Thanks in part to API enhancements, users can now seamlessly compare a wide range of products while also learning which products can fit in their vehicle.

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A few highlighted features on the new website include:

  • Vehicle fit capabilities – Bosch makes parts for a broad range of foreign and domestic vehicles and now users can easily find a specific part to fit their car with the new Check Vehicle Fit. Searches can be done through VINs or the year, make and model.
  • New icons to highlight information – New icons were added to the top of line products to allow users to learn the highlights of a product quickly. For example, both the ICON and FOCUS Windshield Wipers have the ClearMax 365 icon saying it has the rubber technology to protect the wiping edge for a longer life.
  • Product comparison – Bosch has introduced a new compare setting which allows users to select any product to compare the features and attributes as part of its mission to support the whole workshop for repair and maintenance.
  • Faster website – To improve the user’s session, Boschupdated the website for quick access to the vital information needed for repairs.

Other upgrades enhance users’ awareness and lookups of Bosch Aftermarket’s other product lines: new to the experience are recommended products per vehicle, comparison graphs and badging to increase purchases of premium-level products. Additionally, UX upgrades foster dramatically increased mobile conversions and make the site compliant with the Americans with Disabilities Act (ADA).


“The new design approach puts our users at the center with a clear understanding of their problems and solving them whilst keeping it simple,” said Paul D’Cruz, vice president of Sales and Marketing Services. “Our goal is to ensure this relaunched website is not just a touchpoint but more a trust point.” Explore the new website now. Visit



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