Bondurant High Performance Driving School Gets A New Name

Bondurant High Performance Driving School Gets A New Name

The renaming marks the school’s new association with the team behind the legendary Radford brand.

The storied Bondurant High Performance Driving School is writing a new chapter. After a change in ownership in May 2019, an extensive multi-million-dollar renovation and a curriculum update, the school’s owners – a small group of auto enthusiasts, collectors and graduates of the school – have renamed the facility the Radford Racing School.

The renaming marks the school’s new association with the team behind the Radford brand, a name legendary among auto enthusiasts for its coachbuilding legacy. That team includes next-generation owners English television celebrity Ant Anstead, F1 champion Jenson Button, car designer Mark Stubbs, and business partner Roger Behle. The four are reviving the Radford story into a modern lifestyle brand that celebrates auto design and performance, high-performing driving and racing.

By taking on a heritage brand with forward momentum, owners of the school expect to continue to evolve it into an experience destination for international auto enthusiasts, everyday drivers, new drivers, racers, celebrities and influencers.

The Radford Racing School is the Official High Performance Driving School of Dodge//SRT. 

Continuing as the school’s primary sponsors, Dodge//SRT provides a fleet of vehicles for driving instruction. The drag racing course features the 840-horsepower Dodge Challenger SRT Demon, while other high-performance vehicles, including the Challenger SRT Hellcat, Charger SRT Hellcat and Durango SRT are just some of the options available for the on-track performance driving experience.

New Dodge//SRT owners are among the thousands of students who come to the school annually to learn how to achieve optimum performance of high-performance vehicles in a controlled environment.

In addition to the Dodge//SRT vehicles, the school features Ligier JS F4 open wheel vehicles, vintage Dodge Vipers, go karts, and cars used in its special forces, police, and military training. The Radford team will now build and test vehicles on the Radford Racing School track.

“We’ve rapidly progressed in enhancing and reintroducing this facility as the world’s premier experience for the next generation of drivers,” said Mike Kessler, general manager at the school, who notes recent changes toward that goal:

  • Renovation and expansion, including the first resurfacing of the main track in 30 years, enhancements to the event center, visitor center, gift shop, student lounge, classrooms, skills pad and eagle’s nest viewing platform;
  • Diversification of the course offering, by adding open wheel and drag racing courses, with new formula racing courses in development; and
  • Breaking new ground as the first school of its kind to offer professional drag racing instruction to the public and the chance to earn an NHRA Drag License

“To cap off these moves that broaden the appeal of the school while retaining its legendary reputation, we’re announcing the name change,” said Kessler. He adds the new brand retains the school’s nod to auto legends. Incorporating racing into the moniker represents the brand’s extension into the racing world, positioning the facility as a place for speed, professional race car instruction and experiences, in addition to world-class driving instruction.

“The racetrack is the perfect environment for building and testing Radford-built cars,” said Anstead.

“For a car to be truly great, it has to feel as good as it looks. It has to possess both style and substance in equal measures, and you can only achieve both through extensive testing and improvement and the track is the perfect place for this,” said Button.

The Radford brand and school teams will collaborate on expanding the Radford brand into experiences, merchandise, branded content (a TV show is in the works), associations with celebrities and influencers, and more.

For more information about the school, visit RadfordRacingSchool.com or call (480) 403-7600.

You May Also Like

Dayco, NHRA’s Tony Stewart Racing Continue Partnership for 2024

Dayco blower belts are the “belt of choice” for the team’s Funny Car and Top Fuel Dragster.

After a successful partnership in 2023, Dayco industrial and aftermarket industries, announces Tony Stewart Racing (TSR) has signed on to use its blower belts again during the 2024 NHRA Mission Foods Drag Racing Series. Both Matt Hagan, 4-time Funny Car champion, and Tony Stewart, NASCAR, INDYCAR and USAC Champion, will compete in their respective categories using Dayco blower belts on the track. 

JEGS Adopts PDM Automotive to Improve Customer Experience

PDM will support JEGS’ focus on streamlining operations and creating a more integrated, seamless customer experience. 

Aeromotive Group, Roadster Shop Merge

The Aeromotive Group and Roadster Shop have merged and will operate under the name Roadster Shop.

Newly combined company will be branded Roadster Shop
MAHLE Aftermarket Renews Sponsorship with Midnight Motorsports

This is the second consecutive year that MAHLE has renewed its sponsorship with the Sidney, Illinois-based team.

Stanadyne Partners with Wesley Motorsports

Wesley will use Stanadyne’s 350-bar, high-flow GDI pumps on its custom-built T6 Hurricane HO engine.

Other Posts

Raybestos Announces 2023 Racing Sponsorships

Raybestos is sponsoring the Sally McNulty and Team Infamous (driver Derek Madison) teams for the 2023 race season.

Turn 14 Distribution Purchases Tucker Powersports

It will acquire Tucker’s inventory, intellectual property and private-label brands, including Answer Racing and QuadBoss.

Gates Launches CVT Belt for Off-Road Vehicles

Gates has expanded its G-Force product portfolio with the WorkHorse CVT belt for UTVs and ATVs.

GATES WORKFORCE
Nitro Gear & Axle Unveils New HQ in Denver

The new headquarters allows the company to provide more efficient service to customers and their vehicles.

Nitro Gear & Axle