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Bill Wardle Named Vice President Of Global Sales And Marketing At Maxion Wheels

Maxion partners with executive search firm O’Neill Consulting Group to bring new talent on board and fuel global business growth.


NOVI, Mich. – Maxion Wheels, a worldwide producer of aluminum and steel wheels, announced that Bill Wardle has joined its team as vice president – global sales and marketing. In his new role, Wardle will lead Maxion’s global sales and marketing team, responsible for expanding the company’s business throughout Europe, South America, North America, Asia and Africa and building key relationships with customers in the marketplace. Wardle reports to Fred Bentley, Maxion Wheels CEO.
“As Maxion continues to grow globally, identifying and attracting the right leaders becomes even more important,” said Bentley. “Bill is an ‘A-player.’ We were impressed by his demonstrated sales and marketing leadership and results in the automotive manufacturing industry, enriched by a global mindset. Bill has a track record of winning and building teams, and I know he will do that for us.”
The search for Maxion’s new head of global sales and marketing was conducted by retained executive search firm O’Neill Consulting Group, and led by Kevin O’Neill, founder and CEO. “We are pleased that Fred Bentley and Maxion entrusted us with this important assignment. We are confident that Bill will have an enormous, positive impact on the company and its future growth,” said O’Neill.  
Wardle has more than 15 years of experience representing companies in the automotive industry within a variety of commercial roles including R&D and program management. Most recently, he was the global vice president of sales and marketing at Magna Exteriors, Interiors and Seating. Prior to Magna, he served as global
director of program management with Oxford Automotive, vice president of sales and project management for ISI Automation, and several engineering and leadership positions for Vauxhall Motors (General Motors Europe).
Wardle earned a bachelor’s degree in electrical and electric engineering from Liverpool Polytechnic, as well as a certificate in business administration and diploma in business administration from Liverpool University.

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