SOUTHFIELD, MI — DaimlerChrysler, Ford Motor Co. and General Motors Corp. have renewed their approvals of BASF’s refinish systems for warrantied repairs. The approvals were granted following a series of rigorous and comprehensive technical evaluations at BASF’s Southfield, Mich., site, according to BASF.
“These approvals mean that dealerships as well as independent collision repair shops that use BASF’s R-M and Glasurit systems are using the same high-quality products that have been approved by some of the world’s leading car companies,” said Joe Skurka, manager, Original Equipment Manufacturer and Industry Relations, for BASF’s Automotive Refinish business in North America.
Skurka explained that automakers grant their approvals only after closely evaluating the results from a battery of tests conducted at BASF’s test labs. “Our refinish paints undergo extensive testing similar to that undergone by our OEM coatings,” said Skurka. “The quality and performance of refinish systems have been improved significantly over the years in order to match an OEM finish as closely as possible.”
Testing of refinish systems is continuous as new products are introduced and existing ones are improved. Resistance to weathering, chipping, stains and corrosion are among the properties evaluated. Some tests, like long-term weathering, take years to complete, although BASF’s test labs use sophisticated equipment that accelerates the effects of environmental conditions.
After completing its own evaluations, BASF conducts a technology review for each OEM. Typically, more than 500 test panels are displayed at each review, and every panel is closely examined by a paint expert from the automaker.
Automakers publish a list of the approved paint systems for distribution to their dealers and to independent collision repair facilities. “The list of approved repair systems is an important customer-satisfaction tool for dealers and independent shops,” said Skurka. “A high customer-satisfaction rating helps build long-term customer loyalty and helps attract new business, which is important for the OEMs as well as the shop.”
For more information about BASF, visit: www.basf.com.
_______________________________________
Click here to view the rest of today’s headlines.