FRESNO, Calif. – Betts Co. has introduced its new corporate website at www.betts1868.com. The new website serves as the centerpiece of a new branding initiative the company embarked upon last year and helps introduce the sixth-generation, family owned and managed business to customers, prospects and the general public.
 
From its proud beginnings as the first spring manufacturer in the Western United States, Betts Co. has developed into a diversified concern that serves heavy-duty transportation, automotive aftermarket and other industrial sectors with innovative, patented products made in the U.S. After the completion of a strategic branding initiative, Betts Co., formerly Betts Spring Co., announced its new name in February 2013. Acknowledging its historic roots of being founded in 1868 by William Michael Betts, Betts Co. has adopted a new overall corporate tagline: "Improving the Way Things Move Since 1868."
 
The Betts Co. home page includes links to the websites for its three operating divisions, Betts Spring Manufacturing, BettsHD and Betts Truck Parts and Service.
 
Visitors to the Betts Co. corporate website can download a copy of a new four-page corporate brochure, watch a company overview video or sign up to receive the Betts Co. e-newsletter.
 
"Now well into our second century, Betts Co. has a long history of providing component parts and services for transportation and other industrial applications of the highest quality and at superior value,” said Bill Betts, vice president, Betts Co. “We are committed to improving the quality of life for our associates, customers and suppliers, maintaining high standards of ethical conduct and conserving our irreplaceable environment.”