Berryman Products To Sponsor Stevens-Miller Racing In Trans Am TA2 For 2019

Berryman Products To Sponsor Stevens-Miller Racing In Trans Am TA2 For 2019

The agreement is for the primary branding of one car as well as one of the SMR team transporters for the 2019 season.

Berryman Products has announced its official sponsorship of Stevens-Miller Racing (SMR) in the ultra-competitive Trans Am TA2 category. The agreement is for the primary branding of one car as well as one of the SMR team transporters for the 2019 season.

Berryman Products Marketing Director Beau Blankenship said, “We are very excited about our partnership with SMR. This year, we did a product sponsorship program in conjunction with our San Francisco Bay Area distributor USA Automotive Supply to promote our 100th anniversary and it was very successful. Later, we purchased the title rights for a car, then title rights to “The Berryman Trans Am at the Brickyard.” The combined results were well beyond our expectations. What started as a pallet of product grew to a car and the event at Indianapolis Motor Speedway. Doing a full year commitment is the natural next step and we could not be more excited.

“SMR is a great partner and SMR has gone out of their way to provide us representation at every event. Detroit, Mid-Ohio, Road America and

Watkins Glenn were all huge. Our association with [the] team and its drivers for our 100th anniversary was a perfect match. The poster signings were amazing — we distributed more than 20,000 posters to spectators. SMR puts fans in cars, the drivers talk to people and the team goes out of its way to engage the fan.

Trans Am’s open paddock is perfect for fan interaction putting us face-to-face with our customers and having SMR driver Ethan Wilson win Rookie of the Year with Berryman on the side of his car is icing on the cake,” said Blankenship.

Joe Stevens, owner of Stevens-Miller Racing, said, “Working with Berryman this past year has been great. The fans love the Chemtooler and to play a role in their 100th anniversary was huge. The cars look great on the track and are instantly recognizable. From our paddock display, Beau and our team distributed thousands of team posters and Chemtooler koozies – things the fans really love. Spectators remember “Big Daddy Roth” and it’s great to see one of his Chemtooler characters live on with Berryman. The Chemtooler will be a key part of our 2019 program and branding, including being nearly 20-foot tall on the side of our transporter.”

“The Trans Am paddock is a great place to do business,” Blankenship added. “Joe and his team, including his Marketing Manager Steve Sharp, go above and beyond not just for their drivers but for their sponsors and industry supporters as well. With the expanded branding, hospitality area and paddock display, we will take our program to a new level. The transporter alone will provide a huge presence on roads coast-to-coast as our team travels from race to race.”

Berryman Products, based in Arlington, Texas, is a family owned manufacturer of a variety of automotive treatments, cleaners and solvents.

Berryman Products are 100-percent formulated, tested, manufactured and packaged in the U.S. The company is celebrating their 100th anniversary in 2018.

You May Also Like

Dayco Expands Product Mix Through Summit Racing

Summit Racing has added more than 2,000 new part numbers to its Dayco product selection.

Dayco announced that Summit Racing Equipment has expanded its offering of Dayco products.  

Summit Racing offers a full line of performance and replacement parts and accessories for today’s cars and trucks, and has added more than 2,000 new part numbers to its selection of Dayco products, the company says. With locations in Ohio, Georgia, Nevada, and Texas, Summit Racing is well-known for fast shipping, customer service and tech expertise, Dayco adds.

Cloyes Introduces VW, Ford and GM Timing System Kits

The special timing chain kit bundles include a turbocharger.

Burke Porter Group Rebrands as Ascential Technologies

The transportation division will retain the Burke Porter name as “an Ascential Technologies company.”

Ascential technologies
Stanadyne Showcases Propulsion Engine Innovations

Stanadyne returns to the Detroit Auto Show’s Automobili-D to showcase its new products supporting clean propulsion.

Stanadyne Automobili-d detriot auto show
PRT Releases 15 Complete Strut Assemblies

The new products represent more than 5 million vehicles in new coverage.

Other Posts

Marelli Presents New Smart Actuators at 2023 Battery Show

Marelli’s smart actuators are aimed at simplifying the actuation of complex vehicle functions in electric cars.

Marelli smart actuators
Stanadyne Partners with Wesley Motorsports

Wesley will use Stanadyne’s 350-bar, high-flow GDI pumps on its custom-built T6 Hurricane HO engine.

Litens Releases Improved Belt Tensioner

The tensioner improves on the OE design by addressing challenges technicians encounter during installation, Litens said.

Llitens belt tensioner
MAHLE Selects Second Engine Giveaway Winner

The next segment of the “Powered by MAHLE” sweepstakes kicked off Sept. 1 for the chance to win a Ford 302 engine.

MAHLE engine giveaway part 2