Beck/Arnley Establishes Marketing Advisory Council - aftermarketNews

Beck/Arnley Establishes Marketing Advisory Council

Beck/Arnley has established a special Marketing Advisory Council to assist with future product, marketing and communication efforts. The new Marketing Advisory Council will include top Beck/Arnley sales and marketing personnel, associates from its marketing agencies and select members of its customer base. The council will meet twice a year to examine issues and current technology in an effort to improve its customers’ businesses, maximize marketing tools and provide what it called "cutting edge solutions" to industry issues.

SMYRNA, TN — Beck/Arnley has established a special Marketing Advisory Council to assist with future product, marketing and communication efforts.

The new Marketing Advisory Council will include top Beck/Arnley sales and marketing personnel, associates from its marketing agencies and select members of its customer base. The council will meet twice a year to examine issues and current technology in an effort to improve its customers’ businesses, maximize marketing tools and provide what it called “cutting edge solutions” to industry issues.

According to Scott Howat, director of brand marketing for Beck/Arnley, the company will initially be directed toward distributors, focusing on growth within the foreign nameplate sector of the aftermarket.

“The plan is to include the successful elements of previous Beck/Arnley programs, but adding new, personalized elements will make it equally attractive for distributors, jobbers, and technicians,” said Howat. “This council will enable us to determine our best course of action to make this not only a useful program, but a successful one as well.”

The inaugural council meeting was held May 13-15, in Nashville, Tenn. During the meeting, members of the Beck/Arnley marketing and communications team presented plans and promotional concepts. The council evaluated and assisted the marketing group with program enhancements focused on customers. Beck/Arnley product managers also gave a presentation on new products and categories that will be introduced.

For more information, go to: www.beckarnley.com.

_______________________________________

Click here to view the rest of today’s headlines.

You May Also Like

GKN Reduces Total CO2e Emissions by 10.5%

GKN said its sustainability strategy is based around four strategic pillars, as it aims for its emissions reduction target to be net-zero across its value chain by 2045.

GKN reduces direct CO2e emissions by 10.5% in 2023

GKN Automotive published its latest Sustainability Progress Report, which includes a reduction in total CO2e emissions by 10.5% in 2023,

GKN said its sustainability strategy is based around four strategic pillars: Climate Action, Our People, Responsible Sourcing and Our Impact. Each pillar is tied to targets that focus the company’s efforts. GKN said its long-term carbon emissions reduction target is to be net-zero across its value chain by 2045.

Dana Expands Line of Spicer ReadyPack Kits

Dana added new part numbers to its line of Spicer ReadyPack preassembled kits for commercial-vehicle driveshafts, coupling shafts and interaxle shafts.

Dana Expands Line of Spicer ReadyPack Kits
Bendix Marks One Year of Accident-Free Operations

Five hundred people work at the company’s Huntington, Indiana, campus, where 365 days have gone by without a recordable injury, according to Bendix.

Bendix Marks One Year of Accident-Free Operations
Bosch Releases 87 New Part Numbers in June

Bosch’s new part numbers cover 318 million vehicles in operation across North America.

Schaeffler Showcases Hydrogen Electrolyzers and Fuel Cells

Schaeffler also is demonstrating its progress toward the commercialization of green hydrogen, at the Hydrogen Americas 2024 Summit and Exhibition in Washington, D.C. 

Schaeffler Showcases Hydrogen Electrolyzers and Fuel Cells

Other Posts

Transtar Holding Company Acquires PPi Automotive

PPi Automotive is a family-owned and operated automotive parts wholesale distributor based in Pittsburgh.

Transtar acquires PPi Automotive
Akebono Releases ProACT and Severe Duty Kits

Nine new part numbers provide more than 4M VIO, adding late-model coverage for Chevrolet, Dodge, Ford, GMC, Lincoln and Ram, Akebono said.

Akebono-Releases-ProACT-and-Severe-Duty-Kits
Schaeffler Releases TorCon 6L80 Torque Converter

The LuK TorCon 6L80 is “the only all-new, never remanufactured torque converter available in the independent aftermarket,” Schaeffler said.

Schaeffler Announces Release of TorCon 6L80
Bendix Marks Opening of Manufacturing Facility in Mexico

The 185,000-square-foot plant will use highly automated manufacturing processes to produce two technologies: Global Scalable Brake Control and Global Scalable Air Treatment.

Bendix Marks Opening of Advanced Manufacturing Facility in Mexico