SMYRNA, TN — Beck/Arnley has enhanced the product packaging for its line of remanufactured starters and alternators, according to Scott Howat, director of brand marketing.
“We talked to numerous customers and reviewed several designs with packaging experts to ensure that our new packaging is not only attractive on the outside, but more importantly, that it provides stability in shipping to assure that our customers’ products will arrive in excellent condition,” said Howat.
The Beck/Arnley packaging for remanufactured starters and alternators has a new look which highlights product features and benefits in English, Spanish and French. The package inside has also been significantly enhanced to include a unique cradle configuration and extra banding. This adds stability in shipping to reduce damage that could occur and result in product failure.