BCA Bearings Brings Home Top Award For Mobile Catalog From ACPN For 2nd Year

BCA Bearings Brings Home Bronze Award For Mobile Catalog From ACPN For 2nd Year

BCA captured a 2016-’17 President's Award in the Mobile Catalog category, with weight given to design, navigation, content, technology, interactivity and innovation.

For the second consecutive year, BCA Bearings, a supplier of OE-quality hub assemblies, has been bestowed with an Automotive Content Professionals Network (ACPN) President’s Awards for Catalog Excellence at the Knowledge Exchange Conference. The Knowledge Exchange Conference, the world’s largest gathering of automotive content professionals, vendors and solutions partners, is hosted by the ACPN, a professional society of the Auto Care Association (ACA). Member companies of ACA represent all major product segments of the automotive aftermarket industry. The Knowledge Exchange Conference took place April 15-18 in Ft. Worth, Texas.

A President’s Award marks the highest level of honor within the ACPN. Volunteer judges evaluated submissions on specific criteria and awards presented recognize the best examples of paper catalog, web catalog and mobile catalog applications.

BCA captured a 2016-’17 President’s Award in the Mobile Catalog category, with weight given to design, navigation, content, technology, interactivity and innovation. Recognition for the mobile catalog application was achieved, in part, by the user-friendly design and functionality, along with its ability to put the BCA brand, its products, automotive technician training and additional valued content in front of the customer around the clock.

“Once again, we are very excited that our mobile catalog app was chosen by the ACPN judging committee for a content excellence award,” said Mark Richardson, catalog manager at BCA Bearings. “The app was developed to support our overall goal of building the premium BCA brand using premium content. Much more than just a flashy front page, our app is filled with complete vehicle application coverage, multiple product images and detailed technical support information. We are confident our customers will continue to enjoy the enhanced experience created by the intuitive design and ease of access to the enriched content within the app.”

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