NTN, parent company of BCA Bearings, announced that BCA received the 2019 Automotive Communication Award by the Women in Auto Care. BCA received the award in the category of Media Outreach to Non-English-Speaking Audiences for its Spanish language print ad campaign and its double-sided, bi-lingual (English/Spanish) point-of-sale countermat.
One of the key goals of BCA’s advertising strategy is to reach a broad and diverse audience of automobile service professionals, distributor counter people, and end-users with the company’s “OE-Quality” brand messaging. A growing segment of that audience in the United States speaks Spanish as a first language and identifies very strongly with their Hispanic heritage and community.
“We are excited and proud to be recognized by our peers at the Women in the Auto Care,” said Georgianne Dickey, senior manager of product and marketing communications. “Our Spanish-language materials have received an extremely positive response from our distributors and their end-user customers, and we will continue to roll out materials that pay respect to the diverse communities that recommend, install and use our products.”
Presented at the annual Women in Auto Care Awards Ceremony and Reception during the recent 2019 AAPEX show in Las Vegas, this award category recognizes companies and/or agencies that provide outstanding media outreach to non-English speaking audiences. Women in Auto Care is a community of the Auto Care Association, the co-owner of AAPEX, a trade-only event for the automotive aftermarket.