SOUTHFIELD, Mich. – BASF Automotive Refinish has named Vitor Margaronis marketing director for BASF Coatings, North America. In this new role, Margaronis is responsible for directing the marketing activities of the BASF Automotive Refinish, OEM, Industrial and Commercial Transport Systems businesses.

Margaronis comes to the BASF North America Coatings team after a 10-year history that began at BASF in Canada. During his tenure, Margaronis has held several management level positions with increasing responsibility in the areas of marketing, finance, logistics operations and project management.

Margaronis has a bachelor of commerce degree and an MBA in marketing from McMaster University in Hamilton, Ontario.

“With his deep understanding of BASF businesses, customers and markets, Vitor is an excellent addition to our team," said Juan Carlos Ordonez, senior vice president, BASF Coatings North America. "His varied and diverse experiences across BASF position him well for continued success.”