BASF Launches Two New Sites for Car Enthusiasts

For car enthusiasts and custom car painters, www.basfpaintnews.com provides visitors with automotive finishing resources, including industry news stories, photo galleries and videos of custom designed cars painted with BASF lines of paint including Glasurit, R-M and Limco. BASF also is launching www.carizzmacolor.com, dedicated to the company's R-M CARIZZMA Color line of automotive finishes. This site features downloadable literature with educational information to help car painters achieve maximum results, as well as industry information about CARIZZMA's colors, video footage and photo galleries featuring cars and hot rods painted with the colors.

SOUTHFIELD, Mich. – BASF has announced the launch of two new websites for auto enthusiasts: www.basfpaintnews.com and carizzmacolor.com.

BASF also is launching www.carizzmacolor.com, dedicated to the company’s R-M CARIZZMA Color line of automotive finishes. This site features downloadable literature with educational information to help car painters achieve maximum results, as well as industry information about CARIZZMA’s colors, video footage and photo galleries featuring cars and hot rods painted with the colors.

“We are very excited to be launching these sites. Both sites offer car enthusiasts, custom painters and customers user-friendly educational information that helps them identify appropriate products to fit their situation. Both sites also educate visitors on how to more effectively use color lines including: CARIZZMA, Glasurit, R-M and Limco.” said Darlene Eilenberger, marketing director for BASF Automotive Refinish Solutions in North America.