BASF Extends Commercial Supplier Agreement With Mercedes-Benz

BASF Extends Commercial Supplier Agreement With Mercedes-Benz

New agreement supports automobile maker in six countries in the Asia Pacific (APAC) region.

BASF has recently secured a multi-year contract with Mercedes-Benz in the Asia Pacific (APAC) region that extends its longstanding, commercially approved supplier status with the car company to Australia, Japan, Malaysia, South Korea, Taiwan and Thailand. The agreement, which builds upon its success with Mercedes-Benz in the Europe, Middle East and Africa region, includes its Glasurit and R-M premium automotive refinishing brands and RODIM paint-related products. Digital color solutions, world-class training solutions and technical support, as well as a suite of exclusively branded Vision360 advanced business management solutions designed to increase body shop performance and efficiency also are part of the agreement.

“We are both proud and excited to be able to extend our proven partnership with Mercedes-Benz to this dynamic region,” said Chris Jackman, director of Global Strategic Account Management, BASF Automotive Refinish Coatings Solutions. “Our focus on product innovation, eco-efficient solutions, digital business management solutions and training dovetails well with Mercedes-Benz’s own vision of innovation and sustainability, and the agreement positions both companies well to grow together. Mercedes-Benz has also been one of our earliest test customers for our new digital solutions which has helped drive business efficiency throughout the body shop network.”

As part of the complete offer to Mercedes-Benz, BASF will deliver a complete offering of digital and data solutions including its highly efficient digital color management tools, which help body shops to speed up workflows. Its digital portable spectrophotometers precisely measure the color on the car, and quickly and easily takes the painter to the desired mixing formula.

For more information about the Coatings division of BASF and its products, visit www.basf-coatings.com.

You May Also Like

US Automakers to Host APEC Meeting in Detroit

The 37th Asia-Pacific Economic Cooperation event will focus on growth and development of EV/EV battery supply chains.

The American Automotive Policy Council – along with the U.S. Department of Commerce’s International Trade Administration (ITA) – will co-host the Asia-Pacific Economic Cooperation (APEC) Automotive Dialogue in Detroit this week.

“We are very excited to host an international gathering to discuss the future of the automotive landscape,” said Governor Matt Blunt, president of the American Automotive Policy Council (AAPC), and Co-Chair of the 37th APEC Automotive Dialogue. “We are also pleased to co-host the event in the traditional home of the US auto industry, where some of the most innovative and groundbreaking research for EV and AV technology is being developed.  We look forward to constructive discussions on the opportunities and challenges facing auto manufacturers, their supply chain partners and their workers, as we help shape the future of mobility at home and abroad.”

Bapcor Limited Acquires E-Max Australia

E-Max will become part of Bapcor’s Commercial Vehicle Group, and part of the Australian Truck Parts wholesale business.

Brembo Completes Expansion of Escobedo, Mexico, Caliper Plant

Now fully operational, the 322,917-square-foot Escobedo expansion doubles the facility’s output and will create 500 jobs.

GRI Appoints Regional Directors

Giorgio Gramegna (at right) is director for Europe and Simon Michael is director for MEA & South America.

BASF Coatings Appoints Global Business Unit Leaders

Patrick Zheng Yu Zhao, Chris Titmarsh and Frank Naber will head the new global units, effective August 1, 2023.

Other Posts

Stellantis Acquires Equal Stake in Symbio

Stellantis will acquire a 33.3% stake in zero-emission hydrogen mobility company Symbio, alongside Faurecia and Michelin.

Outlook 2023: India Auto Parts Manufacturing Industry

Vinnie Mehta, director general of the Automotive Component Manufacturers Association of India, shares his insights.

NEXEN TIRE Joins UN Global Compact

Currently, more than 20,000 institutions from 162 countries have signed on to the initiative.

Dayco Wins ADP Contract, Expands Product Range

Dayco will start production of its alternator decoupler pulley at its state-of-the-art facility in China by mid-2024.