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Axalta Partners With Karma Automotive To Bring Innovative Color And Design To The 2018 SEMA Show 

As the exclusive exterior paint supplier to Karma, Axalta will feature the Revero and its environmentally inspired collection of color.

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Axalta is teaming with Karma Automotive to display its Axalta-painted Revero in Axalta’s exhibit space No. 22391 during the 2018 SEMA Show.

The Karma Revero is a luxury electric vehicle with an innovative and stylish design that is complemented by the colors it comes in, including Corona Del Sol, Borrego Black, Ocean Veil and more. As the exclusive exterior paint supplier to Karma, Axalta will feature the Revero and its environmentally inspired collection of color.

“We are thrilled to bring this stunning vehicle to the SEMA Show,” said Nancy Lockhart, Axalta’s North American Color marketing manager. “The Revero on display features a color named ‘Corona Del Sol,’ which translates to ‘crown of the sun.’ It’s a rich shade of red that really has to be seen to be believed.”

“The Karma Revero is the world’s most exclusive grand touring luxury electric vehicle and is as visually dynamic as it is exhilarating to drive,” said Jim Taylor, Karma Automotive’s chief revenue officer. “Few cars in the world can match the stunning design, luxury and efficiency of the Revero. Our business and product plan is driven in part by collaborating with partners like Axalta whose expertise help us accelerate product development and differentiation.”

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See the Revero and all eight Karma colors by visiting Axalta at the 2018 SEMA Show from Oct. 30 to Nov. 2.

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