WILMINGTON, Del. – Axalta Coating Systems has unveiled Cromax as the new brand name for DuPont Refinish, a leading global brand of automotive refinish systems. Along with the new name, a new logo has been created to visually convey the spirit of the brand. 
“The Cromax name and vibrant logo provide a fresh, new look to a superb line of refinish products that enjoy tremendous loyalty among thousands of body shop customers, distributors and importers involved in the refinish business around the world,” said Charles Shaver, chairman and CEO of Axalta Coating Systems. “Cromax is already an established, well-known product name in our key markets. Today, we’re elevating the Cromax name to embrace a portfolio of products that together will provide our customers with choices to support them from the front of the body shop to the back.”
According to Axalta, the Cromax family of brands promises improved productivity, backed by products engineered for easy, quick and accurate application. Cromax includes all of the great product lines that are part of the DuPont Refinish franchise today such as Cromax Pro, Chroma Premier, ChromaBase and Centari. Everything about the individual product lines will remain the same, the company says – the same quality, formulations and technology will continue to provide customers with innovative solutions.
New Cromax product labels will begin to appear in 2014 depending on location. In the meantime, all products, color tools and other resources with the DuPont Refinish name may continue to be used by importers, distributors or body shop customers, the company added.
Visit www.cromax.com for a glimpse of the new look of Cromax.
