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Autopromotec Conference 2018 To Focus On The Human Factor And Digital Transformation In The Car Repair Industry

The conference will address current transformations in the industry and the trends impacting it, specifically connectivity and digitalization, electric cars, self-driving cars and shared mobility, with a focus on human capital.

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The Autopromotec Conference is warming up the engines: In less than two months, on June 13-14, the second edition of the conference entitled, “WORKSHOP 4.0: Digitalization and new mobility trends, the future of car repair,” will be held at the Unipol Arena in Casalecchio di Reno, Bologna.

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The conference will address current transformations in the industry and the trends impacting it, specifically connectivity and digitalization, electric cars, self-driving cars and shared mobility, with a focus on human capital.

Given the impact of technology, digitalization and the new forms of mobility pushing forward, a common question asked is of the social consequences of these innovations. Taking an anthropological and social perspective, the event aims to open the vertical window onto the world of both today and tomorrow.

Prof. Francesco Morace, who has performed social and market research for more than 30 years, will offer some important reflections on what it will mean to live in a shared economy, the characteristics of tomorrow’s consumers and what their needs and demands will involve.

Digitalization and the technological revolution have seen swift development; they are constantly altering the conditions of life and work, expanding space, reducing time and changing the relationships between individuals and between humans and machines. The conference will take on the theme from two viewpoints: first, through an analysis of consumers and their characteristics, how to intercept them and obtain their loyalty. The discussion will then turn to the car repair professional and what skills will be needed for this occupation.

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The preliminary program of the event, information on participation and registration are available at the website autopromotec.com/conference.

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