Automotive Training Institute (ATI), a consulting company serving automotive repair businesses, announced that its entire staff of 31 coaches is now certified by the Center for Executive Coaching (CEC).
The training is an ongoing process, starting with three months of home study and three days of on-site instruction at ATI’s headquarters with Andrew Neitlich, CEC founder and director. In addition to ATI, Neitlich and his team train and certify coaches from companies such as U.S. Department of Defense, Coca-Cola and Microsoft.
ATI prides itself on employing full-time coaches to ensure that one-on-one, consultative support is provided to its members. The company’s decision to certify its staff comes at a time when the coaching profession is experiencing strong growth across all industries, including the automotive aftermarket. The coaching profession remains largely unregulated – making it increasingly difficult for customers to find qualified help.
“Our coaches have an average of 15 years of industry experience, plus an average of 10 years coaching experience helping shop owners overcome growth challenges to improve their businesses and lives,” said ATI’s president Richard Menneg. “This certification helps them stay current on the latest strategies, while once again raising the bar for coaching in the industry.”
ATI’s coaches say the CEC certification adds to their credibility in the marketplace and improves their ability to consult members at every growth stage. “As our members achieve greater success, we increase our ability to coach them at the CEO level. Many of our members have opened multiple shops, along with additional businesses outside of automotive,” said Bryan Stasch, vice president of member fulfillment at ATI.
“CEC training has enhanced my abilities to get to the root of the issues. My members have reached levels far beyond just being a shop owner. This training, in addition to ATI’s classroom and online training, gives us additional tools for advanced members,” said performance coach Kim Hickey.
Performance coach Kevin Allen added, “I learned very powerful techniques that improve my ability to coach members at all levels. It has allowed me to become better at coaching members toward solutions that best fit them. Whether they’re a single shop owner, a multiple shop owner or an owner with multiple businesses – we’re prepared and ready to help them reach higher levels.”
For more information about ATI’s coaching and service offerings for auto repair shops, click here.