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Automotive Refinish Technologies Unveils New Website

New site features revamped customer communication.

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Automotive Refinish Technologies has created a new digital customer experience that the company says is colorful, informative and easy to navigate.

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The North American-based company, known as A.R.T., recently launched a brand-new responsive website that features a modern, clean look to showcase its products, locations and latest news. With improved access to relevant topics and promotions, customers can benefit from real-time data and information that will help their businesses thrive.

In conjunction with the launch of the new site, A.R.T. also has rolled out a digital version of its newsletter, “The Scoop.” Originally distributed in print, the digitalized Scoop will allow

A.R.T. to communicate easier and faster with more readers, offering a more interactive experience than its printed predecessor.

“By incorporating the use of digital communication methods and tools, we can communicate more effectively with existing and prospective customers,” said Enzo Di Loreto, BASF business manager, North America Direct Distribution. “We are working hard to create an integrated supply chain between our customers and suppliers, and digital tools will enable a more efficient supply process along with potential growth opportunities.”

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A.R.T.’s new website is located at automotiverefinishtechnologies.com. Readers can also access the latest version of “The Scoop” under its respective “Scoop” tab. Both the website and newsletter are available in English and French.

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