Automotive Parts Associates (APA) has announced the hiring of Drew Fondren as marketing administrator.

Fondren joins APA from outside the automotive aftermarket and APA says it is excited to bring “new blood” into the industry. He received his bachelor’s in integrated marketing communications (IMC) and master’s in journalism with an emphasis in IMC, both from the University of Mississippi. Fondren will report to Jan Larson, director of marketing.

“I am excited having Drew on board and looking forward to working with him,” said Larson. “Drew will be focusing on the launching of the Professionals’ Choice banner shop program as well as communications with our shareholders, members and suppliers. Drew is a great addition to APA.”