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OEMs & Suppliers: How Safe Is Your IP In South East Asia?

This audio interview features Geetha Kandiah, director – KASS International, one of the leading IP Firms in ASEAN.

Advertisement’s latest Audio Interview “Automotive OEMs and Suppliers: How Safe is Your IP in South East Asia?” features Geetha Kandiah, director of KASS, one of the leading IP Firms in ASEAN. She oversees KASS’ practice in six countries, with more than 45 team members. 


She manages local and international trademark and design portfolios and has extensive experience in handling all aspects of copyrights, licensing and franchising in various industries, including automotive and other industries.

In the 17-minute audio interview, Kandiah discusses these questions:

  • What is the IP landscape in South East Asia? Is IP even respected in that part of the world?
  • Are there any notable automotive disputes related to IP in South East Asia?
  • What key advice would you give to automotive players who are venturing into South East Asia?

About Geetha Kandiah


Geetha is a director at KASS International, a well-established Intellectual Property firm in Malaysia. She joined KASS in 2006, and has been instrumental in growing the firm from a seven-person firm, located in one country to a 45-man firm, with presence in six countries. In 2007, she trained under European Trademark Attorneys at a reputable IP firm in France.

Geetha frequently shares her IP expertise on BFM89.9, Bernama TV and has contributed articles to various local and overseas publications. Her comments on case law in Malaysia have been quoted in publications abroad such as the Asia IP magazine, ITMA Review by the Institute of Trade Mark Attorneys (ITMA) and Managing Intellectual Property, a Euromoney publication.


She was recognized for her exceptional work in the IP field by Prestige Magazine (2010), where she made it into the Top 10 of “Malaysia’s Top 40 under 40”. She was previously a member of the International Trademark Association (INTA) Asia Roundtables Project Team and INTA’s Brands and Innovation Committee, and is now an active member of INTA’s Leadership Development Committee. She is also a seasoned contributor at INTA for Geographical Indications, Collective Marks and Certification Marks.

Geetha is a highly sought-after international speaker who has been invited to speak at engagements and conferences in Tokyo, Osaka and Nagoya (Japan Institute for Promoting Invention and Innovation), Taipei (Taiwan Technology Industry Legal Officers Association), Ahmedabad (Indian Drug Manufacturer’s Association) and more.


Geetha is also a Business Strategy Coach with 10X CEO Coaching Group, empowering entrepreneurs with knowledge, skills and tools to create breakthrough organizational results; Digital Victory Advisor for the Malaysia Productivity Corporation, coaching digital and tech entrepreneurs; Professional Mentor with the Faculty of Social Sciences and Law, University of Bristol, mentoring law students on challenges faced, life goals and assisting them in pursuit of their desired career paths; and a member of the Malaysian chapter of the 30% Club, which supports sustainable business-led change to improve gender diversity in their commitment to bringing more women onto Malaysian corporate boards.

Click here to listen to the Audio Interview.

About is the leading global business intelligence source for the automotive industry, connecting the worldwide automotive OEM and supplier industry with the resources to effectively do business globally. Through the web site,, automotive executives can find insight, solutions and strategies focused on doing business in the world’s top automotive markets. The company offers weekly Audio Interviews and eJournal newsletters addressing important international business and operational challenges for industry professionals.  The Audio Interviews are available to over 1,000,000 automotive industry professionals worldwide, including syndicated through WardsAuto, aftermarketNews, ETAuto (The Economic Times of India), TU Automotive, MEXICONOW, BORDERNOW, and HORSEPOWER.