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Automotive Lift Institute And NOCTI Sign Marketing Agreement

The two companies have agreed to work together to promote NOCTI’s automotive-related credentials and ALI’s “Lifting It Right” online lift safety training course.


Automotive Lift Institute - PettyAutomotive Lift Institute (ALI), the industry association focused on vehicle lift safety, and NOCTI, a leader in creating customized and standardized credentialing solutions for secondary and post-secondary career and technical education programs, have agreed to work together to promote NOCTI’s automotive-related credentials and ALI’s “Lifting It Right” online lift safety training course. Representatives of the two organizations signed a memorandum of understanding during the annual Petty’s Garage Car Show presented by ALI in Randleman, North Carolina, last week.

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Under the agreement, NOCTI will help promote “Lifting It Right,” an interactive, online vehicle lift safety certificate course hosted by NASCAR legends Richard and Kyle Petty. “It has been my pleasure to help educate technicians about lift safety for the past nine years,” said Richard Petty. “I look forward to the additional exposure this agreement with NOCTI will provide to ALI’s lift safety message and Lifting It Right.”

ALI agreed to work with NOCTI to promote its automotive-related credentials, such as Automotive Technician – Advanced, Collision Repair, and Heavy Equipment Maintenance and Repair.

“We believe this is a great partnership that will enhance the skills training of anyone working with any sort of vehicle — from motorcycles to big rigs — and more importantly, it will help keep technicians safe,” said John Foster, Ph.D., president and CEO of NOCTI. “We also look forward to building on this initiative with our friends at ALI.”

R.W. “Bob” O’Gorman said the agreement is a natural fit between two organizations due to their mutual interest in technical education.

“Of course, Dr. Foster and I can’t take all the credit,” said O’Gorman. “NOCTI-affiliated instructors have been reaching out for several months to encourage a working relationship at the national level. The more we looked at it, the more we were convinced that it just made sense for the instructors who need this course and for the technicians who will enter the industry in the future.”


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