Automotive Communicators to Discuss Global Communication Strategies - aftermarketNews

Automotive Communicators to Discuss Global Communication Strategies

Global communication strategies, with a focus on China, will be the key topic of discussion at the Fall Conference of the Automotive Public Relations Council (APRC). The APRC is a professional peer group of the Motor & Equipment Manufacturers Association. Global communication strategies, with a focus on China, will be the key topic of discussion at the Fall Conference of the Automotive Public Relations Council (APRC). The APRC is a professional peer group of the Motor & Equipment Manufacturers Association.

RESEARCH TRIANGLE PARK, NC — Global communication strategies, with a focus on China, will be the key topic of discussion at the Fall Conference of the Automotive Public Relations Council (APRC). The APRC is a professional peer group of the Motor & Equipment Manufacturers Association.

APRC’s Fall Conference will be held on Thursday, Oct. 14, 2004 at the Dearborn Hyatt Regency in Dearborn, Mich. The event will be co-sponsored by the Detroit Chapter of the Public Relations Society of America (PRSA).

The event will include a panel discussion featuring leading international automotive media and a best practice session from suppliers discussing their best practices in global media relations. Gloria Petersen, president of Global Protocol, will discuss how to cross cultural social barriers and discuss proper etiquette when dealing with international customers and media.

Other presentations will include:

— Integrating Global Communications Teams: Thomas McDonald, executive vice president, ThyssenKrupp USA

— Communicating with the Chinese — Crossing Cultural Boundaries: Dr. Agustin Arbulu, professor of international management, Northwood University

— What Have You Done for Me Lately: Kay Bransford, vice president of marketing communications, Vocus Inc.

— Management is from Mars, PR is from Venus – How to Speak the Language of Management Around the World: Katie Delahaye Paine, CEO, KDPaine & Partners

— Understanding the Chinese Auto Industry: Wayne Xing, editor and publisher, China Business Update

The cost to attend the conference is $240 if registered before Monday, Sept. 27; $360 if registered after Sept. 27.

Information about the meeting and registration materials are available from APRC at 919-549-4800, ext. 872, or by sending an e-mail to: [email protected].

The conference brochure can also be downloaded from: www.autopr.org.

_______________________________________

Click here to view the rest of today’s headlines.

You May Also Like

House Passes Bill to Stop EPA Emissions Mandate

The U.S. House passed the “Choice in Automobile Retail Sales (CARS) Act” (H.R. 4468) with bipartisan support.

tailpipe-emissions

The U.S. House of Representatives passed the “Choice in Automobile Retail Sales (CARS) Act” (H.R. 4468) with bipartisan support (221 to 197), with five Democrats and each Republican member voting for the bill.

If passed into law, the SEMA-supported bill would prohibit the U.S. Environmental Protection Agency (EPA) from finalizing the agency’s proposed federal emissions standards for light- and medium-duty motor vehicles model years ’27 to ’32, which intends for electric vehicles (EVs) to make up 67% of all new vehicles sales by 2032. The CARS Act also prevents future EPA motor-vehicle emissions regulations that would mandate certain technologies or limit the availability of vehicles based on engine type.

U.S. House Schedules Vote to Stop EPA Emissions Mandate

The SEMA-supported bill would prohibit the EPA from finalizing federal emissions standards for light- and medium-duty motor vehicles model years ’27 to ’32.

emissions
Section 301 Tariffs & Circumvention: A Closer Look

There’s buzz suggesting that these tariffs are likely here to stay, possibly with even steeper charges on specific items.

Maine Voters Overwhelmingly Back Right to Repair

Over 80% of Mainers voted “yes” to ensure that they and their repair shops can access vehicle diagnostic tools and data.

AAPEX Keynote: Right to Repair Takes Center Stage

While there are headwinds, Congressional support is moving the REPAIR Act forward.

Right to Repair AAPEX

Other Posts

House Subcommittee Votes to Approve REPAIR Act

The REPAIR Act will now go before the full House Energy and Commerce Committee for consideration.

Bendix Responds to Proposed Safety Measures for Heavy Vehicles

The proposed rules call for electronic stability control systems to meet specific equipment and operational requirements.

Auto Care, Industry Groups Ask CT to Protect the Aftermarket

The new section of a Connecticut law could impose potentially anti-competitive requirements on repair facilities.

Tire-shop-tech
McCarthy: The REPAIR Act Builds Momentum

Paul McCarthy, president of MEMA Aftermarket Suppliers, updated members on progress around Right to Repair.

MEMA right to repair mccarthy