RESEARCH TRIANGLE PARK, NC — Global communication strategies, with a focus on China, will be the key topic of discussion at the Fall Conference of the Automotive Public Relations Council (APRC). The APRC is a professional peer group of the Motor & Equipment Manufacturers Association.
APRC’s Fall Conference will be held on Thursday, Oct. 14, 2004 at the Dearborn Hyatt Regency in Dearborn, Mich. The event will be co-sponsored by the Detroit Chapter of the Public Relations Society of America (PRSA).
The event will include a panel discussion featuring leading international automotive media and a best practice session from suppliers discussing their best practices in global media relations. Gloria Petersen, president of Global Protocol, will discuss how to cross cultural social barriers and discuss proper etiquette when dealing with international customers and media.
Other presentations will include:
— Integrating Global Communications Teams: Thomas McDonald, executive vice president, ThyssenKrupp USA
— Communicating with the Chinese — Crossing Cultural Boundaries: Dr. Agustin Arbulu, professor of international management, Northwood University
— What Have You Done for Me Lately: Kay Bransford, vice president of marketing communications, Vocus Inc.
— Management is from Mars, PR is from Venus – How to Speak the Language of Management Around the World: Katie Delahaye Paine, CEO, KDPaine & Partners
— Understanding the Chinese Auto Industry: Wayne Xing, editor and publisher, China Business Update
The cost to attend the conference is $240 if registered before Monday, Sept. 27; $360 if registered after Sept. 27.
Information about the meeting and registration materials are available from APRC at 919-549-4800, ext. 872, or by sending an e-mail to: [email protected].
The conference brochure can also be downloaded from: www.autopr.org.
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