Automotive Care Laboratories Inks Partnership With West Coast Customs

Automotive Care Laboratories Inks Partnership With West Coast Customs

The global consumer products company has secured a strategic venture with the world-famous brand and its top-rated TV show production company.

Global consumer products company Automotive Care Laboratories LLC (ACL) has reached an agreement with West Coast Customs to develop an expanding portfolio of car care products, fuel and oil additives, and other multiple products in adjacent categories, as the exclusive marketer and distributor for the branded portfolios. In addition to West Coast Customs Car Care, ACL owns other brands and licensing agreements in the automotive aftermarket.

According to Atticus Firey, CEO of ACL, the strategic implementation with West Coast Customs for the car care and engine oil additives categories reflects the company’s continued commitment to strategic value-based expansion. “We’re intensely focused on building out our global portfolio with well-known, respected brands, and our partnership with West Coast Customs is the epitome of such criteria. I’m honored to be working side-by-side with Ryan Friedlinghaus and his team, as we aggressively roll out their premium, highly successful brand in all relevant categories and countries.”

With global headquarters in New York City and international headquarters in Hong Kong, Automotive Care Laboratories has experienced tremendous growth recently through a combination of strategic acquisitions, licensing agreements and innovative product development. Fiery also has recently announced the opening of the company’s new West Coast office in Orange County, California.

West Coast Customs, founded in 1993 by Ryan Friedlinghaus, is a premiere vehicle customization shop, internationally known for its original designs, quality, cutting-edge technology and craftsmanship. The company continues to produce its top-rated TV show, “Inside West Coast Customs” airing weekly on the Velocity Channel. Its Fine-Tuned line of automotive cleaning and performance products are sold by Wal-Mart and other top retailers in both national and international markets.

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