Autolite has announced a new partnership with the National Intercollegiate Rodeo Association (NIRA) as the telecast sponsor for the 2022 College National Finals Rodeo.
The College National Finals Rodeo will be held from June 12-18 in Casper, Wyoming, and will broadcast live on ESPNU and ESPN3.
The Autolite brand has had active sponsorship roles in motorsports for decades and says it is excited to team up with NIRA to support the collegiate rodeo. “NIRA is a great association, and Autolite is thrilled to be part of the excitement of college rodeo,” said Carl Weber, senior marketing director, First Brands Group. “This is the premiere event for NIRA, and we’re honored to hold the role of telecast sponsor for this major competition.”
Learn more about the College National Finals Rodeo at cnfr.com and the National Intercollegiate Rodeo Association at collegerodeo.com. Explore Autolite spark plug options at autolite.com.
