Autolite has released new packaging for its Iridium Ultra spark plug. Developed to help distinguish Iridium Ultra as Autolite’s premium offering, the new packaging utilizes bold black color cues and spot varnish coatings, which highlight the iconic Autolite logo and striking bolt design.

“With Iridium Ultra spark plugs being our most technologically advanced spark plugs ever, we felt they needed packaging that visually aligns with their enhanced quality,” said Kevin O’Dowd, SVP global marketing. “In addition to the clean, fresh look, the new packaging has also been designed to better communicate the information customers most value; including plug specifications and warranty information.”