The Alliance Aftermarket Jackpot Convention officially kicked off today at the Mirage Resort in Las Vegas.

Thousands of Auto Value and Bumper to Bumper repair shops and parts stores will be greeted by Alliance hosts at the Las Vegas airport and transported to the Jackpot Convention headquarters for the week’s festivities.

Customers will immediately feel the excitement of jackpot fever as they receive special convention apparel, backpacks and other merchandise upon registration check-in at the grand ballroom. Also set up in the grand ballroom is a Jackpot Auto Value and Bumper to Bumper parts store.

Attendees will be able to talk to Alliance Parts Warehouse product specialists, learn about new product assortments, merchandising programs and pick-up some free goodies at the parts store counter while there.

The opening night will start off with a magnificent reception with live, hors d’oeuvre’s and entertainment. The evening will conclude with the special Jackpot Convention Halloween Costume contest and several major prize giveaway drawings.

“Our Auto Value and Bumper to Bumper customers are in for a tremendous week of a lifetime,” said Scott Bennett, Alliance chairman of the board and president of Bennett Auto Supply.

“Each day we have planned out with special entertainment, training sessions and social gatherings appealing to everyone. They have been looking forward to this since we announced Jackpot a couple years ago.”

For more information about the Alliance Aftermarket Convention go to autovalue.com/convention.php or  bumpertobumper.com/convention.php.