Auto Value, Bumper to Bumper Sponsor MotorWeek - aftermarketNews

Auto Value, Bumper to Bumper Sponsor MotorWeek

The first Auto Value- and Bumper to Bumper-sponsored episode of television’s longest-running automotive series is slated to air on Nov. 24.

Auto Value and Bumper to Bumper have become national sponsors of the award-winning public television program MotorWeek. The first Auto Value- and Bumper to Bumper-sponsored episode of television’s longest-running automotive series is slated to air on Nov. 24.

The Auto Value and Bumper to Bumper sponsorship package consists of a comprehensive suite of media and engagement benefits across MotorWeek’s weekly broadcast, cable TV and digital platforms, including the series’ popular YouTube channel.

“We are thrilled to be a sponsor of the most-respected automotive series on television. This opportunity to speak directly with MotorWeek’s loyal audience is a great benefit to the Auto Value and Bumper to Bumper network of parts stores and certified service centers,” said JC Washbish, vice president, Sales and Marketing at the Alliance. “Our sponsorship signals to our customers that their trust and reliance on Auto Value and Bumper to Bumper – to keep their vehicles running – is well placed.  We couldn’t think of a more appropriate place to highlight our brands than MotorWeek.”

Created and hosted by car expert John Davis, MotorWeek delivers consumer-oriented reviews of the latest cars, trucks and utility vehicles along with valuable DIY car care advice about car appearance, performance and maintenance, while keeping pace with the latest automotive lifestyle trends.

“We are honored to have such an incredible organization on board to sponsor MotorWeek,” said Davis. “We know firsthand that Auto Value and Bumper to Bumper provide top-quality auto parts and highly valued service from coast-to-coast. We welcome them to the series and to be in front of our audience and look forward to a long and mutually beneficial sponsor relationship.”

MotorWeek is now in its 42nd season and is seen weekly on PBS stations nationwide, the MAVTV motorsports and automotive enthusiasts’ cable channel, and the V-me Spanish-language network.

Online, MotorWeek episodes can be streamed 24/7 on PBS Living, a Prime Video channel, with the latest episodes also available for free at pbs.org/motorweek. Many hundreds of MotorWeek-archived road tests and features, including popular Retro Road Test Marathons, can also be accessed at youtube.com/motorweek with nearly three million viewers each month.

MotorWeek is available for every type of video screen and mobile device with up-to-the-minute automotive news, instantaneous driving impressions, and exclusive videos online at motorweek.org. Viewers can also follow MotorWeek on social media as well as download complete shows on iTunes.

MotorWeek is produced and distributed by Maryland Public Television.

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